Halal fast-food chain ChicKing plans to expand its global footprint with up to 30 new outlets across Canada by 2023.
Dubai: The company opened its first ChickQueen branch in the multi-cultural metropolis of Mississauga, Ontario in Might 2021 as part of an enlargement plan into all important Canadian cities, AK Mansoor, founder and chairman of ChicKing, told Salaam Gateway.
“As a manufacturer proprietor, it was my desire to have footprint in Canada, just one of the substantial-opportunity markets globally,” reported Mansoor.
The halal-compliant restaurant chain is also looking to expand into Africa and Europe over the up coming two several years.
“We now signed (franchise agreements) for some prospective markets like South Africa, Ethiopia, Egypt, Kenya, Turkey, Jordan, Fiji, Palestine and United states, other than the additional shops opening in the present locations,” claimed Mansoor.
ChicKing’s diverse menu is motivated by Mexican, American and Italian delicacies with alternatives ranging from fried hen to grilled chicken, burgers, wraps, pizzas and spaghetti dishes. In Canada, ChickQueen offers a additional American-motivated range which include grilled hen, fried chicken buckets and burgers with a number of Indian delicacies-encouraged choices these as tandoori wraps and bites.
Even though halal certification has been essential for the UAE current market, it continues to offer ChicKing an advantageous position from which to approach international ones. The company generally follows a two-action solution to halal-certify its solutions. It acquires the halal certification from its local and worldwide suppliers and then coordinates with the local halal certification bodies to recognise the brand name as halal.
In Canada, ChicKing sources free of charge-assortment chicken and other uncooked supplies regionally, though importing its “secret recipe” spices and flavourings, as nicely as packaging products from Dubai.
The to start with ChickQueen branch opened in Mississauga, Ontario in 2021 (Courtesy: ChicKing).
Starting in 2000 in Dubai, ChicKing grew quickly, growing into 27 nations around the world across the United kingdom, Center East, Africa and Asia. It at present serves additional than 20,000 prospects each and every thirty day period. The corporation established a world franchise management division to regulate its expansion plan and obtain appropriate franchisees.
“As for each the small business approach with the grasp franchise, we will build 100 (new) stores inside of a 5-calendar year timeframe in Canada,” said Mansoor.
ChicKing opened its 230th outlet in December 2021 at Expo Village, in Dubai, giving Expo 2020 visitors a finances-welcoming dining selection – the exhibition was postponed to Oct 2021 to March 2022 for the reason that of Covid-19.
In the identical thirty day period, the company declared it was launching a new outlet in West Bromwich, its third outlet in the Midlands, England.
Growing from the pandemic
Like most cafe providers, ChicKing was challenged by the Covid-19 pandemic. Having said that, Mansoor explained it used this period to explore opportunities in the home shipping and delivery enterprise to equilibrium sales lost in dine-in and takeaway.
“We tied up with key on the net aggregator associates to broaden our dwelling supply services and used the ChicKing mobile application and on-line shipping and delivery to arrive at our customers. We have been ready to cater to a ton of new nationalities in individuals two years by way of home supply platforms,” he claimed.
With vacationers symbolizing a sizable percentage of ChicKing’s turnover, the corporation noticed a drop in this shopper section for the duration of the pandemic.
“Immediately, we adapted our enterprise product by focusing on supply segments, be it our deliveries or partnering with third parties’ aggregators. Over-all, it wasn’t that bad we tailored quickly and recovered the profits,” reported Mansoor.
Despite the troubles offered by the pandemic, ChicKing did not lay off any employees, close to 2,300 folks globally.
“We kept them on board simply because they are our faithful staff. We acquire treatment of them both equally in fantastic and undesirable periods. Our recruitment now is in comprehensive swing as we keep on to increase as a result of intercontinental franchising,” said Mansoor.
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