From meals pageant to retail retailers, here is how Dipitt turned 1 of the country’s favourite sauces – Sponsored

Pay attention to your coronary heart but do the figures, claims founder Syed Zeeshan Haider.

Let us acknowledge, as Pakistanis we like foods.

And the moment the initial spell of breezy winters hits Karachi’s if not humid and warm shores, a very good range of meals festivals floor to line up some of the ideal products that gain hearts all in excess of.

This is the tale of a gentleman who had set up a stall in one of the city’s major meals festivals – Karachi Consume – in 2016, bringing to us fried wings and a key sauce recipe.

A few successful operates right after, the stall grew into turning out to be a person of the country’s most significant sauce models that now competes with neighborhood and intercontinental names.

Fried wings. A solution sauce recipe. A fantastic deal of prospective. The appropriate frame of mind. These are just handful of of the several characteristics we observed are the explanations that led to the accomplishment this brand has found.

A look at the stall that built it large in Karachi Consume, 2016

In dialogue with the flavour maestro who launched Dipitt, Mr Zeeshan Haider, we discover out the a lot of secrets and techniques at the rear of pulling off such a feat and entering a market saturated with the two nearby and imported selections.

A organization grad with an engineering qualifications, Zeeshan began his job working quite a few careers with Siemens and Unilever although also completing his MBA at LUMS.

What built an engineer turned entrepreneur stage into the entire world of sauces? Tell us how Dipitt took place.

Syed Zeeshan Haider: I experienced planned to phase into the planet of food items with my skillset and so I determined to take a look at the waters with a cafe known as Wingitt where by we utilized hen wings with various sauces geared up by me and my spouse.

As we grew to become confused by the response Wingitt garnered at Karachi Eat 2016 and requests from restaurant chains began to pour in, Dipitt became all but unavoidable and was ultimately formally launched in October 2018.

What created you experience safe and sound sufficient about your sauce recipes to confidently broaden your scale and serve a lot more and extra persons?

Syed Zeeshan Haider: Our key focus on audience is definitely the youth. We cater to men and women who love foodstuff, fun, adventure, are bold, contemporary and ground breaking with food stuff.

I would say I felt assured about our sauces when we built it for Wingitt, the enthusiasm proven to us by the cafe scene of Karachi as perfectly as the religion we experienced owing to our possess residence becoming avid buyers this is what catapulted us into launching Dipitt.

Even with food items gurus remaining towards it as imported cheaper alternate options had been presently present in the current market, it was a leap of faith the self confidence to choose that leap came simply from my gut.

What’s the just one top secret that would make your sauce different from the relaxation or sets you aside from competitiveness?

Syed Zeeshan Haider: Our brand name at present gives 47 unique flavours. The mystery is definitely the excellent our merchandise have, the usage of authentic elements farm to contemporary and staunch adherence to lack of compromise in our manufacturing.

All of that and a lot extra included, but we’ve kept our sauces available and economical. This is what sets Dipitt apart.

Explore 3 important insights that convinced you to consider that sauce is integral section of Pakistani meals and tradition

Syed Zeeshan Haider: There has been a gradual shift in the food items scene of Pakistan. Considering the fact that childhood we have observed staple sauces like ketchup with quick meals. Fast ahead twenty decades, as I entered the entrepreneurial world there was substantial hole in the sauces and condiments marketplace.

This gap had happened mostly due to dining establishments introducing all varieties of cuisines to the Pakistani buyers style palate and producing a drive in people to recreate the food stuff at property making use of the exact sauces.

Social media has also performed a big function in earning individuals aware about distinct cultures and their foods. Hardcore foodies or not, individuals like earning stylish food items by themselves at residence and makes that can make this activity rapidly and straightforward are chosen.

The sauce classification was equipped to see significant enlargement in retail and HORECA as an end result of these social adjustments.

What’s Dipitt’s proudest instant so much?

Syed Zeeshan Haider: The proudest instant was when we begun to export to Japan and Saudi Arabia, specially Japan as their high quality common is major of the line.

What is the dimension of your company at present? How massive or tiny are you in the market and what helps make you stand out from opposition in a current market as saturated as ours?

Syed Zeeshan Haider: I would say we are however a respectable sized company with serious progress. There is nonetheless a good deal of alternatives for us to seize. We ought to be performing a thousand instances harder if we actually want to make it significant. There is no room for contentment, we however have a prolonged way to go.

Adaptability and innovation are the two values that we adopted to make a identify for Dipitt in the current market.

How do you cope with changing current market traits?

Syed Zeeshan Haider: By adapting in accordance to market. Adaptability is a attitude you have to be prepared for improve. You have to form your self as for every the sector need to have and requirement. You can not stand alone and head absent from in which the sector is shifting you have to carve your spot out in an ever-switching natural environment all the even though making sure the most effective worldwide quality and standards.

What piece of information would you give to budding business people who want to someday step into your sneakers?

Syed Zeeshan Haider: Really do not listen to anyone, not even to your individual head. Listen to your coronary heart but do the figures.

What’s been your most effective marketing technique?

Syed Zeeshan Haider: I imagine the most productive advertising and marketing method has been our endeavours in the direction of inducing products trials. My energy in creating demo for our offerings by way of cafe chains and flavor demo actions has confirmed to me that a very good product in by itself is all the ad you can need.

How is Dipitt working with the current financial problem?

Syed Zeeshan Haider: It is quite difficult, the main uncooked content prices have skyrocketed tomato, sugar, oil and all important commodities have noticed a spike in their value. Having said that, as the stating goes ‘when the going will get tricky, the hard get going’, we are tackling this by strategising to be extra efficient in our output and logistics and serving our consumers with the very same vigor we usually have to make certain there is negligible impact on grocery charges and organization at the exact time.

And we’ve acquired to concur. At the core of all enterprise ambitions and internet marketing ideas is (and should really be) the creation of items that simply just outshine all other individuals on the aisles. And Dipitt does that for us unfailingly.

Regardless of whether you like it gentle or wild, these sauces will get you flying in excess of international locations and dipping under seas with an intention to curate mouth watering preferences utilizing genuine components fantastic good quality at an economical price tag that adheres to international benchmarks. If you are another person who likes to experiment with flavours and take pleasure in exploring new tastes then we say Dipitt is exactly where your quest ends.

Check out the brand’s products and solutions right here.


This material is produced in compensated partnership with Dipitt Pakistan.